Blog
36 articles on Salesforce Marketing Cloud, agentic AI, and the products and tools I build. Archive at ujjwaltiwari.ca; new posts land here first.
Recent builds and the kind of SFMC and product work I publish.
ClipApply is a side project in AI-assisted resume tailoring and clip-to-copy fields that cut repetitive form-fill friction. Here is what it does, how to use it, and how I built it with Cursor.
SFMC data views were never my strong suit. A Udemy course introduced me to Cursor—and led to DataViews.pro, a free interactive reference and SQL workspace for Marketing Cloud.
A deep dive into building a hierarchical multi-agent marketing team with CrewAI and integrating it safely with the Facebook Meta Graph API.
An architectural case study on leveraging Salesforce Flow and Agentforce to build a highly predictable, end-to-end autonomous transactional system.
A compilation of essential tools every SFMC user should consider incorporating into their toolkit, alongside brief descriptions of what they of offer.
Marketing Cloud architecture, SQL, and operator guides.
Introduction Creating tracking extract data extensions in Salesforce Marketing Cloud (SFMC) can be a time-consuming task, especially when done manually. To…
Recently Salesforce announced changes to its data retention policy for Marketing Cloud Engagement. Starting January 15, 2025, subscriber and journey…
In Canada, stringent data residency regulations mandate that businesses store personally identifiable information (PII) of their customers exclusively…
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A free Google Business Profile review audit—search your listing, get a health score, profile checks, and next steps. Built with Next.js and Google Places API (New).
A free LocalBusiness JSON-LD generator—enter your name, address, phone, hours, and business type; copy JSON or a script tag for your website. Runs entirely in the browser.
Six free local SEO and GEO tools—review audit, NAP checker, schema, meta tags, GBP posts, and llms.txt citation generator.
With the introduction of iOS 26 , Apple has materially changed how SMS messages are surfaced in the native Messages app. The biggest shift for businesses is…
Introduction In this tutorial, we will walk through the process of sending SMS messages to mobile numbers stored in a data extension and logging the…
In today's global market, businesses often need to communicate with customers in multiple languages. Recently, I had a client who wanted to understand the…
As a Salesforce Marketing Cloud user, you might occasionally need to export a list of all users along with their roles and other information. Unfortunately,…
Understanding how to manage and identify opt-in preferences for in-app messages is crucial for effective mobile marketing. Based on a recent case I opened…
In mobile marketing, ensuring that your push messages reach the intended audience is crucial. However, sometimes the numbers can be confusing, especially…
Managing contact statuses in Salesforce MobileConnect can be complex, but it's crucial for ensuring your mobile marketing campaigns are effective and…
Transport Layer Security (TLS) is a crucial aspect of email security, ensuring that your communications are encrypted and secure during transmission. In…
Recently, I encountered an automation that repeatedly failed during a Query activity, with the dreaded error message: “Automation failed due to system…
Recently I worked on a project where the requirement was to extract UTM parameters used in triggered emails for some audit purposes. These are the tracking…
There are going to be situations where you may want to invoke another automation from one automation. Or you may want to run a series of automations one…
Recently, I worked on a project to set up Distributed Marketing feature for a Bank's contact centre. The feature allowed contact centre agents working for a…
When we create triggered send messages in Marketing Cloud, there is an option to set the message's priority. This is a drop-down which is always set to…
Separate Business Units units in Salesforce marketing Cloud are pivotal for achieving targeted communication strategies, branding objectives and maintaining…
In the ever-evolving world of digital marketing and customer relationship management, merging two Salesforce instances can be as challenging as it is…
In the dynamic world of digital marketing, managing how and when to engage with customers via email can often be a complex task. Salesforce Marketing Cloud…
As an digital marketing strategist with over 15 years of industry experience, I've seen firsthand the transformative power of effective search engine…
Everyday I see posts on LinkedIn about people sharing news about passing Salesforce certifications. Some newbies clearing their first certification exam…
Introduction Integrating Salesforce CRM with Salesforce Marketing Cloud (SFMC) offers powerful synergies, particularly in managing email marketing campaigns…
As an email marketer you will probably be in situations where you will be required to send a targeted marketing email to customers/prospects to achieve a…
IP Warming is referred to as the practice of setting up the credibility and reputation of a new IP address by sending regular but small number of emails…
If you use the Gmail app on a smartphone (Android or iPhone), you must have seen marketing emails that appear with a brand logo, a featured image and some…
This is a very common use case in Salesforce Marketing Cloud where you have been provided with a list of contacts (email addresses) and you are required to…
You are required to send out a marketing email to a list of customers living in different states of Canada. Now there is an offer that is only available to…
Code sample to create a subject line with first name and a message if the first name is available otherwise just the message (if the first name is not…