Expertise

What I work on

15+ years across Salesforce Marketing Cloud architecture and agentic AI—with technical SEO and GEO as adjacent build areas. SFMC and multi-cloud design are the through-line; everything else supports or extends that work.

19 Salesforce certificationsTrailhead profile ↗LinkedIn ↗

Core disciplines

Concrete examples and related writing—not a generic services menu.

Salesforce Platform Architecture & Multi-Cloud Design

Marketing Cloud Engagement, journey automation, integrations, and data strategy for complex enterprise programs—where governance, scale, and operator clarity matter.

Journey and automation design for Financial Services, Telecom, and Retail clients
Tracking extract, SQL, and data extension patterns for high-volume SFMC teams
Multi-cloud integration across Marketing Cloud, Sales Cloud, and adjacent systems

AI & Autonomous Agentic Strategy

CrewAI, n8n, Agentforce, and custom orchestrations—automation with transparency, guardrails, and observability. The area where SFMC architecture meets modern agent tooling.

Hierarchical CrewAI marketing crews publishing to live social channels
Agentforce booking flows wired through Salesforce Flow and inventory logic
Composable automations with human review before anything customer-facing ships

GEO & LLM Search Optimization

How architecture, schema, and content systems perform when answers are synthesized by Perplexity, Gemini, and OpenAI—not just ranked by traditional search.

llms.txt and structured content for AI-readable business profiles
Schema and semantic markup tuned for citation-friendly local entities
Content systems that stay legible to crawlers and synthesis engines

Digital Marketing & Technical SEO

Search optimization, lead generation, and growth marketing grounded in crawlability, semantic structure, and technical audits—adjacent to the SFMC work, not a separate identity.

Local SEO utilities for GBP, NAP consistency, and on-page metadata
Technical audits that connect crawl issues to business outcomes
Small-business and enterprise discoverability experiments on this site

Salesforce certifications

19 active credentials from my Trailhead profile—Marketing Cloud, platform, data, and agentic AI.

Verify on Trailhead ↗

Platform Administrator
Salesforce Platform
Experience Cloud Consultant
Experience Cloud
Sales Cloud Consultant
Sales Cloud
Service Cloud Consultant
Service Cloud
Marketing Cloud Engagement Administrator
Marketing Cloud
Marketing Cloud Email Specialist
Marketing Cloud
Marketing Cloud Engagement Consultant
Marketing Cloud
Marketing Cloud Engagement Developer
Marketing Cloud
Marketing Cloud Account Engagement Specialist
Marketing Cloud
Platform App Builder
Salesforce Platform
Platform Data Architect
Salesforce Platform
Marketing Cloud Social Specialist
Marketing Cloud
Business Analyst
Salesforce Platform
Platform Foundations
Salesforce Platform
AI Associate
Agentforce
Data 360 Consultant
Data 360
Agentforce Specialist
Agentforce
Marketing Cloud Personalization Accredited Professional
Marketing Cloud
Omnistudio Consultant
Industry Solutions

Cross-platform & AI

Braze marketing credentials, agentic AI coursework, and LLM security training—adjacent to the Salesforce core, not a separate lane.

Free tool

Free local SEO tools

On-site utilities for local SEO—review audit, NAP checker, schema markup, meta tags, GBP posts, and llms.txt GEO generator. Experimental tools that sit alongside the SFMC work, not instead of it.

Browse free tools Contact

On this site

ReadTechnical articles on the blog—SFMC how-tos, architecture notes, and product walkthroughs.
TryLive products like DataViews.pro, ClipApply, and SubletShield—plus free local SEO tools on this domain.
AskSend a message if you have a question, feedback, or something you want to discuss.

See the work in action

Live products started as problems I wanted solved. Explore them, then read the articles that explain the thinking behind each build.

View projects Read articles DataViews.pro ↗ClipApply ↗SubletShield ↗