Live product
DataViews.pro
An interactive SFMC data views reference and SQL workspace. Explore schema relationships, draft queries with join-path guidance, and ship audience logic without drowning in system-table complexity.
Enterprise architecture · Product builds · Technical writing
Systems that scale.Tools people actually use.
I'm Ujjwal Tiwari—a senior platform architect with 15+ years in marketing technology, Salesforce, and AI. I design multi-cloud systems for enterprise teams, build tools like DataViews.pro and ClipApply, and publish what I learn from real projects—write-ups on the blog when something is worth sharing.
- Salesforce & multi-cloud architecture
- Agentic AI & automation
- Technical SEO & GEO
- Product builds in public
What you'll find here
This site brings together three things I care about: architecture guidance for Salesforce and multi-cloud programs, shipped products that solve operator pain points, and technical articles on Marketing Cloud, agentic AI, and search. My background spans counselling practices, banks, and telecom—roles that taught me to explain complex systems in plain language.
Shipped products
Live platforms
Real tools built for operators—not demos. Each has a full write-up on the blog when the story is worth telling.
Live product
ClipApply
A free AI resume tailoring and clip-to-copy apply kit for high-volume job seekers. Upload once, tailor per role, review every AI edit, and paste each field into application forms in minutes—not half an hour.
Technical blog
Latest articles
Practical guides on Salesforce Marketing Cloud, automation, architecture, and the products above.
Building ClipApply: AI Resume Tailoring and Clip-to-Apply for High-Volume Job Seekers
I built ClipApply to solve a problem I kept running into while job hunting — tailoring a resume and retyping the same fields for every application. Here is what it does, how to use it, and why I designed it the way I did.
Building DataViews.pro: An SFMC Data Views Reference I Made with Cursor
SFMC data views were never my strong suit. A Udemy course introduced me to Cursor—and led to DataViews.pro, a free interactive reference and SQL workspace for Marketing Cloud.
Building a Closed-Loop Autonomous Marketing Crew: Inside My CrewAI-Powered 'Chess for Kids' Social Automation
A deep dive into building a hierarchical multi-agent marketing team with CrewAI and integrating it safely with the Facebook Meta Graph API.