Local Search Marketing and its Advantages for Small Businesses

Ujjwal Digital Marketing, Search Engine Optimization Leave a Comment

Implementing a marketing strategy in a small business can be complicated, but at the same time extremely profitable. With so many competitors in the market, even in the same area, standing out from the crowd is one of the most difficult tasks. Search Engine Optimization (SEO) is one of the most popular methods used by entrepreneurs who want to market …

Resources for SFMC Email Developers

Ujjwal Email, SFMC Leave a Comment

SFMC Object Finder Chrome Extension This is a very useful chrome extension that can be used to search and locate Data Extensions, Email, Content Area, Email Template, Query Activities, User Initiated Definitions, Data Filter Definitions and Automations. I use this Chrome extension a lot and I recommend all Marketing Cloud professionals to add this extension to their browser. https://chrome.google.com/webstore/detail/sfmc-object-finder/bkicfdfanedgnlddinjiojphnehpjnpd Email …

IP Warming – Why is it Important and Best Practices

Ujjwal Email, SFMC Leave a Comment

IP Warming is referred to as the practice of setting up the credibility and reputation of a new IP address by sending regular but small number of emails over a period of time and gradually increasing the volume. This gives Internet Service Providers (ISPs) the opportunity to evaluate and recognize your sending practices before giving the green light to your …

Populating / Updating a Column in a Data Extension from Another DE in SFMC

Ujjwal SFMC, SQL Leave a Comment

This is a very common use case in Salesforce Marketing Cloud where you have been provided with a list of contacts (email addresses) and you are required to send a targeted message to those contacts that meet a certain condition. This could be status (engaged, unengaged, subscribed, unsubscribed), category affinity (services/products a contact prefers), last service call, last purchase date …

Marketing Email Deployment Checklist

Ujjwal Email Leave a Comment

I always get nervous when I am about to hit the send button and the level of nervousness / tension is directly proportional to the size of audience that will receive the email. This is due to the reason that when you have sent an email, it is gone to the inbox of recipients forever and there is no way …