Live product
DataViews.pro
An interactive SFMC data views reference and SQL workspace. Explore schema relationships, draft queries with join-path guidance, and ship audience logic without drowning in system-table complexity.
SFMC · Architecture · AI
Salesforce architect.Writing, tools, and notes from the field.
I'm Ujjwal Tiwari — 15+ years designing Salesforce Marketing Cloud programs for enterprise teams, with 19 Salesforce certifications. This site is where I publish architecture notes, ship side-project tools like DataViews.pro and ClipApply, and document agentic AI and local SEO experiments along the way.
- Salesforce Marketing Cloud
- Platform architecture
- Agentic AI & tools
- Technical SEO
Live projects
ShippedLive projects
Platforms you can use today
Working tools with build stories on the blog when the process is worth sharing.
Live product
ClipApply
AI resume tailoring and clip-to-copy apply workflows. Upload once, tailor per role, review every AI edit, and paste each field into forms in minutes—not half an hour.
Early access
SubletShield
AI rental risk checks for Waterloo co-op students—paste a listing or landlord chat and get a scam-aware snapshot before you send a deposit.
Recent builds
Tools, side projects, and experiments
When something useful comes out of a build, I ship it as a live tool or write up the process on the blog.
DataViews.pro
Interactive SFMC data views reference and SQL workspace, built with Cursor.
Read the write-up →ClipApply
AI resume tailoring and a clip-to-copy apply kit—a side project built with Cursor.
Read the write-up →SubletShield
Rental scam checks for Waterloo co-op students—paste a listing or chat, get a risk snapshot.
Try SubletShield ↗Local SEO tools
Six free utilities—review audit, NAP checker, schema generator, meta tags, GBP posts, and llms.txt GEO generator.
Browse tools →
Blog
Featured articles
Build stories and architecture notes—curated, not just the latest by date.
Building ClipApply: AI Resume Tailoring and a Clip-to-Apply Kit
ClipApply is a side project in AI-assisted resume tailoring and clip-to-copy fields that cut repetitive form-fill friction. Here is what it does, how to use it, and how I built it with Cursor.
Building DataViews.pro: An SFMC Data Views Reference I Made with Cursor
SFMC data views were never my strong suit. A Udemy course introduced me to Cursor—and led to DataViews.pro, a free interactive reference and SQL workspace for Marketing Cloud.
Building a Closed-Loop Autonomous Marketing Crew: Inside My CrewAI-Powered 'Chess for Kids' Social Automation
A deep dive into building a hierarchical multi-agent marketing team with CrewAI and integrating it safely with the Facebook Meta Graph API.