If you use Salesforce as your CRM tool and Marketing Cloud as your email tool, unsubscribe management is taken care of by SFMC. If you send emails via a journey, the emails include an unsubscribe link which when your email recipients click, it updates their unsubscribe preference in the system. So when you send an …
Unsubscribe Management for Templated Emails Sent from Salesforce CRM Read More »
There are data residency requirements through Government legislation in Canada that mandates businesses to store personally identifiable information (PII) of their customers only in Canada. The requirements are even stricter for certain industries, such as financial services. For Salesforce CRM, the servers are based out of Canada and thus all the information is saved within …
SFMC Object Finder Chrome Extension This is a very useful chrome extension that can be used to search and locate Data Extensions, Email, Content Area, Email Template, Query Activities, User Initiated Definitions, Data Filter Definitions and Automations. I use this Chrome extension a lot and I recommend all Marketing Cloud professionals to add this extension …
IP Warming is referred to as the practice of setting up the credibility and reputation of a new IP address by sending regular but small number of emails over a period of time and gradually increasing the volume. This gives Internet Service Providers (ISPs) the opportunity to evaluate and recognize your sending practices before giving …
IP Warming – Why is it Important and Best Practices Read More »
If you use the Gmail app on a smartphone (Android or iPhone), you must have seen marketing emails that appear with a brand logo, a featured image and some offer information in the Gmail promotions tab. This is done using Gmail promotions tab annotation. It may appear as shown in the image below. Email annotations …
Adding Image and Other Information in Gmail Promotions Tab using SFMC Read More »
Code sample to create a subject line with first name and a message if the first name is available otherwise just the message (if the first name is not available). This is a very simple code but when when I first started building emails in the marketing cloud, I had no idea how to do …
Subject Line Personalization Using AMPscript in Salesforce Marketing Cloud Read More »
I always get nervous when I am about to hit the send button and the level of nervousness / tension is directly proportional to the size of audience that will receive the email. This is due to the reason that when you have sent an email, it is gone to the inbox of recipients forever …