Digital Marketing & Automation Blog

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Search Engine Optimization

Local Search Marketing and its Advantages for Small Businesses

Implementing a marketing strategy in a small business can be complicated, but at the same time extremely profitable. With so many competitors in the market, even in the same area, standing out from the crowd is one of the most difficult tasks. Search Engine Optimization (SEO) is one of the most popular methods used by […]

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6 Reasons Why You Should Switch from HTTP to HTTPS Today

HTTPS (Secure Hypertext Transfer Protocol) is the secured version of a website. Before 2014, there was no distinction between HTTP and HTTPS, however, new norms from Google classified the existing websites into two different forms, secure and insecure. From the SEO standpoint, there are several reasons why one should shift from HTTP to HTTPS version

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