Implementing a marketing strategy in a small business can be complicated, but at the same time extremely profitable. With so many competitors in the market, even in the same area, standing out from the crowd is one of the most difficult tasks. Search Engine Optimization (SEO) is one of the most popular methods used by entrepreneurs who want to market …
Digital Marketing for Small Business
I strongly believe that small business owners can rapidly grow their business and earnings if they understand and leverage the power of digital marketing in smart ways. You do not need a big initial investment to start building your digital presence but expenses can grow quickly if one is not careful. I recommend small business owners to learn and expand …
6 Reasons Why You Should Switch from HTTP to HTTPS Today
HTTPS (Secure Hypertext Transfer Protocol) is the secured version of a website. Before 2014, there was no distinction between HTTP and HTTPS, however, new norms from Google classified the existing websites into two different forms, secure and insecure. From the SEO standpoint, there are several reasons why one should shift from HTTP to HTTPS version of their websites. Here are …