Digital Marketing & Automation Blog

Marketing automation blog

SFMC

Unsubscribe Management for Templated Emails Sent from Salesforce CRM

If you use Salesforce as your CRM tool and Marketing Cloud as your email tool, unsubscribe management is taken care of by SFMC. If you send emails via a journey, the emails include an unsubscribe link which when your email recipients click, it updates their unsubscribe preference in the system. So when you send an

Unsubscribe Management for Templated Emails Sent from Salesforce CRM Read More »

Tokenization in Salesforce & Marketing Cloud to Comply with Canadian Data Residency Requirements

There are data residency requirements through Government legislation in Canada that mandates businesses to store personally identifiable information (PII) of their customers only in Canada. The requirements are even stricter for certain industries, such as financial services. For Salesforce CRM, the servers are based out of Canada and thus all the information is saved within

Tokenization in Salesforce & Marketing Cloud to Comply with Canadian Data Residency Requirements Read More »

Distributed Marketing Use Case for Contact Center

Recently, I worked on a project to set up Distributed Marketing feature for a Bank’s contact centre. The feature allowed contact centre agents working for a Bank to send Marketing approved emails to customers from within the service console in Salesforce. The feature was greatly liked by agents and we saw good adoption rates after

Distributed Marketing Use Case for Contact Center Read More »

SQL Query to find if email was delivered, opened, clicked and event-dates

As an email marketer you will probably be in situations where you will be required to send a targeted marketing email to customers/prospects to achieve a desired outcome. And few days after the email is deployed you may be asked to provide a report to show how many emails were delivered/bounced, recipients who received the

SQL Query to find if email was delivered, opened, clicked and event-dates Read More »

Adding Image and Other Information in Gmail Promotions Tab using SFMC

If you use the Gmail app on a smartphone (Android or iPhone), you must have seen marketing emails that appear with a brand logo, a featured image and some offer information in the Gmail promotions tab. This is done using Gmail promotions tab annotation. It may appear as shown in the image below. Email annotations

Adding Image and Other Information in Gmail Promotions Tab using SFMC Read More »

Populating / Updating a Column in a Data Extension from Another DE in SFMC

This is a very common use case in Salesforce Marketing Cloud where you have been provided with a list of contacts (email addresses) and you are required to send a targeted message to those contacts that meet a certain condition. This could be status (engaged, unengaged, subscribed, unsubscribed), category affinity (services/products a contact prefers), last

Populating / Updating a Column in a Data Extension from Another DE in SFMC Read More »

Showing different images to customers in different Geographies using AMPscript in SFMC

You are required to send out a marketing email to a list of customers living in different states of Canada. Now there is an offer that is only available to customers living in particular states. In this scenario, you will have to make this offer element dynamic, so that it only appears to customers based

Showing different images to customers in different Geographies using AMPscript in SFMC Read More »

Salesforce Marketing Cloud Certification Resources

I have created this page to compile a set of resources that I have used to prepare/study and pass the SFMC certification exams – SFMC email specialist, SFMC administrator, SFMC consultant and SFMC developer. I will be regularly updating this page. Before you book any certification exam, check this Trailhead page: Salesforce Certification Days. Salesforce

Salesforce Marketing Cloud Certification Resources Read More »

Scroll to Top