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In Salesforce Marketing Cloud, data views are pre-built tables of data that store subscriber information and the last six months of tracking data for your account. While data views cannot be accessed from the user interface, they can be used like any other data extension: you can write a query against a data view in … What are Data Views in Marketing Cloud? Read More »

SQL is a very critical skill for anybody who wants to make a successful career working in Marketing Cloud. In SFMC, data extensions and Contact Builder use a relational database. There comes SQL which provides a good way to execute queries and retrieve data for reporting or segmenting audiences. As a Marketing Cloud consultant, developer or … SQL for Salesforce Marketing Cloud Read More »

Everyday I see posts on LinkedIn about people sharing news about passing Salesforce certifications. Some newbies clearing their first certification exam (mostly Salesforce Administrator) or some experienced folks increasing their certification tally to 10 or 20 or even to thirties. It makes me very happy to see these individuals who are working hard and putting … Salesforce Certifications : Do they really matter? Read More »