In Salesforce Marketing Cloud, data views are pre-built tables of data that store subscriber information and the last six months of tracking data for your account. While data views cannot be accessed from the user interface, they can be used like any other data extension: you can write a query against a data view in […]
What are Data Views in Marketing Cloud? Read More »
SQL is a very critical skill for anybody who wants to make a successful career working in Marketing Cloud. In SFMC, data extensions and Contact Builder use a relational database. There comes SQL which provides a good way to execute queries and retrieve data for reporting or segmenting audiences. As a Marketing Cloud consultant, developer or
SQL for Salesforce Marketing Cloud Read More »
Everyday I see posts on LinkedIn about people sharing news about passing Salesforce certifications. Some newbies clearing their first certification exam (mostly Salesforce Administrator) or some experienced folks increasing their certification tally to 10 or 20 or even to thirties. It makes me very happy to see these individuals who are working hard and putting
Salesforce Certifications : Do they really matter? Read More »
If you use Salesforce as your CRM tool and Marketing Cloud as your email tool, unsubscribe management is taken care of by SFMC. If you send emails via a journey, the emails include an unsubscribe link which when your email recipients click, it updates their unsubscribe preference in the system. So when you send an
Unsubscribe Management for Templated Emails Sent from Salesforce CRM Read More »
There are data residency requirements through Government legislation in Canada that mandates businesses to store personally identifiable information (PII) of their customers only in Canada. The requirements are even stricter for certain industries, such as financial services. For Salesforce CRM, the servers are based out of Canada and thus all the information is saved within
Implementing a marketing strategy in a small business can be complicated, but at the same time extremely profitable. With so many competitors in the market, even in the same area, standing out from the crowd is one of the most difficult tasks. Search Engine Optimization (SEO) is one of the most popular methods used by
Local Search Marketing and its Advantages for Small Businesses Read More »
Recently, I worked on a project to set up Distributed Marketing feature for a Bank’s contact centre. The feature allowed contact centre agents working for a Bank to send Marketing approved emails to customers from within the service console in Salesforce. The feature was greatly liked by agents and we saw good adoption rates after
Distributed Marketing Use Case for Contact Center Read More »
In Marketing Cloud, navigate to setup Under Platform Tools, expand Apps and click Installed Packages. Click New. Give the package a name and description so that you can easily identify it as your first test package. Save the package. After the package is saved, you can view the package details. Under Components, click
Creating a package in Marketing Cloud for API Integration Read More »
As an email marketer you will probably be in situations where you will be required to send a targeted marketing email to customers/prospects to achieve a desired outcome. And few days after the email is deployed you may be asked to provide a report to show how many emails were delivered/bounced, recipients who received the
SQL Query to find if email was delivered, opened, clicked and event-dates Read More »
SFMC Object Finder Chrome Extension This is a very useful chrome extension that can be used to search and locate Data Extensions, Email, Content Area, Email Template, Query Activities, User Initiated Definitions, Data Filter Definitions and Automations. I use this Chrome extension a lot and I recommend all Marketing Cloud professionals to add this extension
Resources for SFMC Email Developers Read More »
IP Warming is referred to as the practice of setting up the credibility and reputation of a new IP address by sending regular but small number of emails over a period of time and gradually increasing the volume. This gives Internet Service Providers (ISPs) the opportunity to evaluate and recognize your sending practices before giving
IP Warming – Why is it Important and Best Practices Read More »
I strongly believe that small business owners can rapidly grow their business and earnings if they understand and leverage the power of digital marketing in smart ways. You do not need a big initial investment to start building your digital presence but expenses can grow quickly if one is not careful. I recommend small business
Digital Marketing for Small Business Read More »
If you use the Gmail app on a smartphone (Android or iPhone), you must have seen marketing emails that appear with a brand logo, a featured image and some offer information in the Gmail promotions tab. This is done using Gmail promotions tab annotation. It may appear as shown in the image below. Email annotations
Adding Image and Other Information in Gmail Promotions Tab using SFMC Read More »
This is a very common use case in Salesforce Marketing Cloud where you have been provided with a list of contacts (email addresses) and you are required to send a targeted message to those contacts that meet a certain condition. This could be status (engaged, unengaged, subscribed, unsubscribed), category affinity (services/products a contact prefers), last
Populating / Updating a Column in a Data Extension from Another DE in SFMC Read More »
You are required to send out a marketing email to a list of customers living in different states of Canada. Now there is an offer that is only available to customers living in particular states. In this scenario, you will have to make this offer element dynamic, so that it only appears to customers based
Showing different images to customers in different Geographies using AMPscript in SFMC Read More »
Code sample to create a subject line with first name and a message if the first name is available otherwise just the message (if the first name is not available). This is a very simple code but when when I first started building emails in the marketing cloud, I had no idea how to do
Subject Line Personalization Using AMPscript in Salesforce Marketing Cloud Read More »
I always get nervous when I am about to hit the send button and the level of nervousness / tension is directly proportional to the size of audience that will receive the email. This is due to the reason that when you have sent an email, it is gone to the inbox of recipients forever
Marketing Email Deployment Checklist Read More »
I have created this page to compile a set of resources that I have used to prepare/study and pass the SFMC certification exams – SFMC email specialist, SFMC administrator, SFMC consultant and SFMC developer. I will be regularly updating this page. Before you book any certification exam, check this Trailhead page: Salesforce Certification Days. Salesforce
Salesforce Marketing Cloud Certification Resources Read More »
HTTPS (Secure Hypertext Transfer Protocol) is the secured version of a website. Before 2014, there was no distinction between HTTP and HTTPS, however, new norms from Google classified the existing websites into two different forms, secure and insecure. From the SEO standpoint, there are several reasons why one should shift from HTTP to HTTPS version
6 Reasons Why You Should Switch from HTTP to HTTPS Today Read More »