What are Data Views in Marketing Cloud?
In Salesforce Marketing Cloud, data views are pre-built tables of data that store subscriber information and the last six months of tracking data for your
In Salesforce Marketing Cloud, data views are pre-built tables of data that store subscriber information and the last six months of tracking data for your
SQL is a very critical skill for anybody who wants to make a successful career working in Marketing Cloud. In SFMC, data extensions and Contact
Everyday I see posts on LinkedIn about people sharing news about passing Salesforce certifications. Some newbies clearing their first certification exam (mostly Salesforce Administrator) or
If you use Salesforce as your CRM tool and Marketing Cloud as your email tool, unsubscribe management is taken care of by SFMC. If you
There are data residency requirements through Government legislation in Canada that mandates businesses to store personally identifiable information (PII) of their customers only in Canada.
Implementing a marketing strategy in a small business can be complicated, but at the same time extremely profitable. With so many competitors in the market,
Recently, I worked on a project to set up Distributed Marketing feature for a Bank’s contact centre. The feature allowed contact centre agents working for
In Marketing Cloud, navigate to setup Under Platform Tools, expand Apps and click Installed Packages. Click New. Give the package a name and
As an email marketer you will probably be in situations where you will be required to send a targeted marketing email to customers/prospects to achieve
SFMC Object Finder Chrome Extension This is a very useful chrome extension that can be used to search and locate Data Extensions, Email, Content Area,
IP Warming is referred to as the practice of setting up the credibility and reputation of a new IP address by sending regular but small
I strongly believe that small business owners can rapidly grow their business and earnings if they understand and leverage the power of digital marketing in