Populating / Updating a Column in a Data Extension from Another DE in SFMC

Ujjwal SFMC, SQL Leave a Comment

This is a very common use case in Salesforce Marketing Cloud where you have been provided with a list of contacts (email addresses) and you are required to send a targeted message to those contacts that meet a certain condition. This could be status (engaged, unengaged, subscribed, unsubscribed), category affinity (services/products a contact prefers), last service call, last purchase date …