I have created this page to compile a set of resources that I have used to prepare/study and pass the SFMC certification exams – SFMC email specialist, SFMC administrator, SFMC consultant and SFMC developer. I will be regularly updating this page.
Before you book any certification exam, check this Trailhead page: Salesforce Certification Days. Salesforce Certification Days are free, half-day webinars led by expert Salesforce instructors to help you prepare for your exam. The bonus part is webinar attendants also get a coupon of some Dollar value that they can use while booking the certification exam.
SFMC Email Specialist Certification
Ben Edward’s Study Notes: https://docs.google.com/document/d/1f0bcZLJW9vPh5u8U7KnlOK2iCnvj5ClqquXxxvzdzpY/edit
Video Playlist – Salesforce Marketing Cloud – Email Specialist 9-day Virtual BootCamp: https://www.youtube.com/playlist?list=PLntZFZH56rSerHI9vT7kXjteL3-IwYfGO
Topics include – 1. Intro to Email Marketing 2. Subscriber and Data Management 3. Email Design Best Practices 4. Email Deliverability 5. Content Creation 6. Tracking and Reporting 7. Introduction to Automation Studio 8. Journey Builder Basics
SFMC Administrator Certification Exam
Exam Preparation Trail on Trailhead:
https://trailhead.salesforce.com/en/content/learn/trails/study-for-the-marketing-cloud-administrator-exam
Video Playlist – Salesforce Marketing Cloud Administrator Bootcamp: https://www.youtube.com/playlist?list=PL_o00w2Z5LYEt646E-F5IOfYsWs1SecEQ
Jyothsna Bitra’s Blog:
https://jbitra.com/2020/05/15/marketing-cloud-administrator-certification-preparation/
SFMC Consultant Certification Exam
I have found the Salesforce marketing cloud consultant exam to be the toughest. It is based on real-life scenarios and requires you to be really good with the platform. After failing twice I managed to pass this on my third attempt.
Marketing Cloud Consultant Fast Path (Partner Program):
https://share.vidyard.com/watch/VgCfR1vpm5rYbVxqSntwB5
SFMC Developer Exam
Trailhead:
https://trailhead.salesforce.com/content/learn/trails/develop-for-marketing-cloud
Marketing Cloud Developer Workshop (Partner Program):
https://share.vidyard.com/watch/nxFjndZ1xg7mhWVP1uLc4y
Jyothsna Bitra’s Blog:
https://jbitra.com/2019/05/28/marketing-cloud-developer-certification-preparation/
Jeremy Garcia’s Blog:
https://flyforward.eu/index.php/2019/05/21/prepare-your-sfmc-developer-exam/