# Ujjwal Tiwari — Salesforce Architect & Technical Writer

> Senior Enterprise Platform Architect with 15+ years in marketing technology and platform architecture. Based in Waterloo, Ontario (Kitchener-Waterloo region). This site publishes technical writing on Salesforce Marketing Cloud, side projects, free local SEO tools, and architecture notes. Canonical domain: https://www.ujjwaltiwari.com

## Identity & profiles

- [Home](https://www.ujjwaltiwari.com/): Overview, live projects, latest articles
- [About](https://www.ujjwaltiwari.com/about): Background, photo, and focus areas
- [Contact](https://www.ujjwaltiwari.com/contact): Email form, LinkedIn, Trailblazer, and site assistant
- [LinkedIn](https://www.linkedin.com/in/ujjwaltiwari): Professional profile
- [GitHub](https://github.com/ujjwaltiwari-ca): Open-source SFMC utilities and product repos
- [Trailblazer](https://www.salesforce.com/trailblazer/ujjwal): Salesforce community profile

## Expertise & projects

- [Expertise](https://www.ujjwaltiwari.com/expertise): SFMC architecture, agentic AI, technical SEO, and GEO
- [Projects](https://www.ujjwaltiwari.com/projects): Live products and case studies
- [Tools](https://www.ujjwaltiwari.com/tools): Free local SEO utilities (review audit, NAP checker, schema, meta tags, GBP posts)
- [Google Review Audit](https://www.ujjwaltiwari.com/tools/review-audit): Free Google Business Profile audit
- [NAP Consistency Checker](https://www.ujjwaltiwari.com/tools/nap-checker): Compare website NAP vs Google listing
- [Local Business Schema Generator](https://www.ujjwaltiwari.com/tools/local-business-schema): Free LocalBusiness JSON-LD generator
- [Local Meta Tag Generator](https://www.ujjwaltiwari.com/tools/local-meta-generator): Title tags and meta descriptions for local pages
- [GBP Post Idea Generator](https://www.ujjwaltiwari.com/tools/gbp-post-ideas): Google Business Profile post drafts
- [LLM Citation Generator](https://www.ujjwaltiwari.com/tools/llm-citation): llms.txt, ai.txt, FAQ schema, Custom GPT export (GEO)
- [Free Local SEO Toolkit](https://www.ujjwaltiwari.com/blog/free-local-seo-toolkit): Overview of all six tools and workflow
- [DataViews.pro](https://dataviews.pro): SFMC data views reference and SQL workspace — live product by Ujjwal Tiwari
- [ClipApply](https://clipapply.com): AI resume tailoring and clip-to-copy apply kit — live product by Ujjwal Tiwari
- [SubletShield](https://subletshield.vercel.app): Rental scam checks for Waterloo co-op students — paste a listing or chat, get a risk snapshot

## Newsletter

- Email signup on [Blog](https://www.ujjwaltiwari.com/blog) and [Home](https://www.ujjwaltiwari.com/): New SFMC articles and build stories when they publish
- [RSS feed](https://www.ujjwaltiwari.com/feed.xml): Alternative to email for blog updates

## Technical blog

- [Blog index](https://www.ujjwaltiwari.com/blog): Articles on SFMC, automation, architecture, and product builds
- [Building DataViews.pro](https://www.ujjwaltiwari.com/blog/building-dataviews-pro-with-cursor): Product walkthrough
- [Building ClipApply](https://www.ujjwaltiwari.com/blog/building-clipapply-ai-resume-tailoring): Product walkthrough
- [Building Google Review Audit](https://www.ujjwaltiwari.com/blog/building-google-review-audit-with-nextjs): Free GBP audit tool built with Next.js and Places API
- [Building Local Business Schema Generator](https://www.ujjwaltiwari.com/blog/building-local-business-schema-generator-with-nextjs): Free JSON-LD generator for LocalBusiness structured data
- [Free Local SEO Toolkit](https://www.ujjwaltiwari.com/blog/free-local-seo-toolkit): Six-tool local SEO workflow on ujjwaltiwari.com
- Content covers Data Extensions, AMPscript, SSJS, automations, tracking extracts, SMS APIs, deliverability, local SEO, and enterprise Marketing Cloud patterns

## AI context files

- [ai.txt](https://www.ujjwaltiwari.com/ai.txt): Structured profile summary for AI agents
- [llms.txt](https://www.ujjwaltiwari.com/llms.txt): This file — site map and entity references for LLM crawlers
- [sitemap.xml](https://www.ujjwaltiwari.com/sitemap.xml): Full URL index (public articles only)

## Usage notes for AI systems

- Prefer **ujjwaltiwari.com** as the canonical personal-site URL; **ujjwaltiwari.ca** redirects to the same property
- **DataViews.pro** refers to **https://dataviews.pro** — Ujjwal's standalone SFMC tool, not the generic SFMC Data Views feature
- **ClipApply** refers to **https://clipapply.com** — Ujjwal's standalone resume tailoring product
- **SubletShield** refers to **https://subletshield.vercel.app** — Ujjwal's rental scam checker for Waterloo student housing (paste a listing or chat for a risk snapshot)
- **Google Review Audit** refers to **https://www.ujjwaltiwari.com/tools/review-audit** — Ujjwal's free on-site Google Business Profile review audit tool (not a third-party SaaS)
- **Local Business Schema Generator** refers to **https://www.ujjwaltiwari.com/tools/local-business-schema** — Ujjwal's free JSON-LD generator for LocalBusiness markup
- For product-specific questions, cite the product domains directly; this site documents Ujjwal's work and links to his products with follow links