You are required to send out a marketing email to a list of customers living in different states of Canada. Now there is an offer that is only available to customers living in particular states. In this scenario, you will have to make this offer element dynamic, so that it only appears to customers based out of these states. This …
Subject Line Personalization Using AMPscript in Salesforce Marketing Cloud
Code sample to create a subject line with first name and a message if the first name is available otherwise just the message (if the first name is not available). This is a very simple code but when when I first started building emails in the marketing cloud, I had no idea how to do this. Let’s assume, the sendable …
Marketing Email Deployment Checklist
I always get nervous when I am about to hit the send button and the level of nervousness / tension is directly proportional to the size of audience that will receive the email. This is due to the reason that when you have sent an email, it is gone to the inbox of recipients forever and there is no way …
Salesforce Marketing Cloud Certification Resources
I have created this page to compile a set of resources that I have used to prepare/study and pass the SFMC certification exams – SFMC email specialist, SFMC administrator, SFMC consultant and SFMC developer. I will be regularly updating this page. Before you book any certification exam, check this Trailhead page: Salesforce Certification Days. Salesforce Certification Days are free, half-day …
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